One data partner. Multiple ways forward.
A connected portfolio for teams that need to organize information, understand audiences, and move into coordinated activation.
Shape a custom solutionStart with the problem in front of you.
The pieces are modular by design. Begin with a focused need, then connect more of the workflow as the program grows.
Data management
From database development and hosting to enhancement and hygiene, SDI helps turn scattered customer information into a practical marketing asset.
Analytics
SDI combines profiling, segmentation, and custom analysis to help teams understand customers and focus marketing effort.
Marketing solutions
SDI aligns data, audience strategy, and channel execution across direct mail, email, and digital programs.
TruConnect
TruConnect is SDI's site-visitor intelligence offering, designed to help teams recognize more of the demand already reaching their website.
SDI Intent Data
SDI Intent Data maps intent across keywords, blogs, podcasts, influencers, and domains to identify what people and businesses are interested in — and the digital ecosystem driving that interest.
Mass tort programs
A focused SDI capability for legal marketing teams that need structured audiences, coordinated channels, and clear lead routing.
Broker-focused without feeling boxed in.
SDI combines established data services with a flexible, partner-led approach. The answer can include SDI capabilities, approved partner resources, or a coordinated mix, without losing one accountable path through the work.
See how SDI works