Turn intent into personalized marketing.
SDI Intent Data maps intent across keywords, blogs, podcasts, influencers, and domains to identify what people and businesses are interested in — and the digital ecosystem driving that interest.
Discuss this solutionOne audience. Multiple touchpoints. More relevant messaging.
By connecting these signals into a unified intent profile, SDI enables marketers to understand what matters to their audience and deliver more relevant messaging across the channels where they engage.
Built around the work, not a generic package.
One intent signal, every channel
SDI transforms intent intelligence into actionable audiences that can power highly personalized campaigns across direct mail, digital advertising, connected TV, email, and other addressable channels.
Go beyond basic intent data
Traditional intent data often focuses on isolated keywords, websites, or individual behaviors. SDI connects the broader intent ecosystem.
Personalize the message
Intent data becomes more powerful when it drives the message. SDI allows marketers to build audience segments around specific interests and then tailor campaigns to those interests across multiple channels.
Make every impression more relevant
Stop marketing to broad audiences. Start marketing to what people actually care about.
What the work can include.
A more detailed view of the operating scope already described in SDI's published materials. Exact inputs, outputs, timing, and ownership are confirmed for each engagement.
Keyword-to-content mapping
Map keywords to the blogs, podcasts, influencers, and domains associated with a topic to build a more complete understanding of audience interests and the content shaping those interests.
A unified intent profile
Connect those separate signals into one profile rather than treating an isolated keyword, website, or behavior as the whole picture.
Addressable channel coverage
Activate the resulting audiences across direct mail, digital advertising, connected TV (CTV), email, and other addressable channels.
Interest-level segmentation
Build audience segments around specific interests, behaviors, and intent signals, then tailor the campaign to each segment.
Copy supplied by Scott Brostoff, SDI, 18 August 2026. The keyword-to-content mapping is SDI's own stated claim — “Strategic Data Intelligence’s unique ability to map blogs and influencers to a keyword and consumer search” — narrated at 1:39 in SDI’s explainer “SDI Prog Animation Ver 3.1” (February 2026).
Five deliberate moves to get started.
Discover
Identify the keywords, topics, content, influencers, and domains associated with your target audience.
Map
Connect those signals to create a comprehensive intent ecosystem.
Segment
Build audiences based on specific interests, behaviors, and intent signals.
Activate
Deploy personalized campaigns across direct mail, digital, CTV, email, and other addressable channels.
Optimize
Use campaign engagement and response data to continuously refine targeting and messaging.