Turn anonymous site interest into an actionable signal.
TruConnect is SDI's site-visitor intelligence offering, designed to help teams recognize more of the demand already reaching their website.
Discuss this solutionA practical bridge between site activity and downstream marketing workflows.
Website traffic often contains valuable demand with no clear follow-up path. TruConnect uses a lightweight site tag and SDI data resources to support visitor recognition and selected activation outputs where available and appropriate.
Implementation, privacy disclosures, consent behavior, and delivery details are confirmed for each deployment.
Built around the work, not a generic package.
Simple implementation
Begin with a unique tag installed on the participating website.
Identity support
Match eligible site activity to useful contact or audience records where supported.
Flexible delivery
Shape processing frequency and output around the team's operating cadence.
Audience enrichment
Add optional attributes to help teams compare, understand, and prioritize recognized visitors.
What the work can include.
A more detailed view of the operating scope already described in SDI's published materials. Exact inputs, outputs, timing, and ownership are confirmed for each engagement.
Recognized record output
Where supported and approved, return useful record fields for eligible visitors instead of leaving site activity disconnected from the audience file.
Operating cadence
Configure processing around the team's follow-up rhythm, including daily or weekly delivery patterns described in SDI's current materials.
Optional audience context
Append approved demographic or transactional attributes to help teams understand and prioritize recognized visitors.
Connection to analytics
Compare recognized visitors with existing customer profiles when a broader audience question needs to be answered.
SDI TruConnect page, reviewed 5 August 2026.
Three deliberate moves to get started.
Assign
SDI configures the appropriate TruConnect implementation for the site.
Install
The participating team places the supplied tag and completes review.
Activate
Approved data outputs move into the agreed marketing workflow.