DIRECT TO IP ADDRESS TARGETED DISPLAY
Our unique and proprietary platform will deliver your company’s ad to every matched customer (or prospect from your mailing list) concurrently as they browse any one of millions of websites. We map each targeted household to our collection of over 800 million IPs (web entry points) matched to 230+ million postal addresses – residential and business.
By matching your customer or prospect address list to their IP address, PersonaLink Digital can define the same households you’re interested in reaching. Once there, your own display ads are deployed throughout the web as they browse the Internet, without using cookies.
This greatly eliminates potential fraudulent traffic, creating a safer Internet experience for everyone. With Direct-to-IP Address targeted display advertising, you can highly personalize your ads, allowing you to connect with every target every time, at their home or work address and on any device! Unlike other programs PersonaLink Digital has a 99.8% deliverability rate.
When your customers uproot themselves and move to different locations, it becomes increasingly difficult to track their new location in order to provide them with the services you had previously offered. Each week, over 300,000 US citizens move from one postal location to another with no warning to the brands, companies and organizations that provide them with products/service that keeps those customers informed, retained, and satisfied. These recently moved consumers are lost to your marketing message and can even become susceptible to the communications of a different competitive brand.
With NuMove, we place highly targeted display ads in front of your previous customers in order for your company to remain providing them with uninterrupted messaging.
NuMove also makes it possible for you to target new customers as they move to a new service area, increasing your market share of customers who are in market for your services and products.
Statistics show that new movers are among the most valuable niche market as their spending within 3-6 months of the move are exponentially higher than other consumer segments. Take advantage of our “first-to-market” new mover file before your competition reaches them!
SDI™ CAPTIVE AUDIENCE – TARGET VENUES, NOT HOUSEHOLDS
Serve ads to your desired audience at the sites they frequently use while at the targeted location and you can position your products and services front and center.
How It Works
Captive Audience starts by advertisers selecting locations where target populations gather, places like: sports arenas, college campuses, hotels, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue. We do this by analyzing billions of pieces of data (transit, transactional, and offline data) through our IP algorithm, which determines the IP addresses.
Identify Your Target Location
(Convention, Hotel, University, Stadium, etc.)
Polygon target Location to retrieve the IP Addresses in use at the location.
Set up your Captive Audience Campaign with creatives and launch!
Captive Audience Advantage
Captive Audience works because we have heuristic information on the prospects based on their location. The applications for creating a digital B2B audience are endless, and advertisers have developed new ways to use it for a broad range of audiences and industries.
The use-cases for a digital B2B IP targeting campaign are truly limitless. Whether you’re advertising at a competitor’s business, a business to get their attention, trade shows, events catered to students on a college campus, or sporting events at stadiums, Captive Audience makes it easy to serve to that specific business IP address and create the desired digital target audience.
To learn more about how Captive Audience can work for you, call us today at 847-897-5707!
SDI™ VENUE REPLAY HIGH-VALUE AUDIENCE TARGETING
Interested in reaching an audience who visits specific locations? College Recruitment events? Sports Enthusiasts at stadiums? Trade Show Convention Halls? Concert attendees?
1. Identify Locations
Client identifies the targeted Locations, Venues and/or Points of Interest
2. Create Geo-Frames
By creating geo-frames around the target location, we can inventory devices that have browsed to an ad-supported site or app from the target location
3. Media & Serve Media
From the identified devices, we match IPs and addresses to establish a dedicated ad network/audience for targeted digital advertising
Venue Replay In Action
With Venue Replay, we see devices in a geo-frame going back six months. With the example here, a geo-frame was built around this single location and 600+ unique devices were discovered. We then further modeled this out across 1,000+ locations and competitive/complementary locations to get to a full audience.
The devices are then matched to IP and physical address where consumer data, e.g. household shown is appended to further segment for targeted advertising.
Revolutionizing Data & Targeting
When an Ad Impression is served (a digital banner or video ad loads on-screen), there are three pieces of data analyzed with the use of geoframing: the who, where, and when. We analyze the who by UDID (unique device ID), the where by geographical coordinate (latitude & longitude) of where the impression displayed, and the when by a timestamp of when the impression loaded on the screen.
The use cases for Venue Replay are endless! Some examples would include college recruitment events, convention marketing, concerts, sports marketing, ticket sales, or just connecting with your audience after an event.
To learn more about how Venue Replay can work for you, contact us today at 847-897-5707!
Whether your requirements are for a full service marketing database platform with integrated campaign management and reporting… or an analytics-led consulting program, we will develop a solution that not only addresses your needs now… it also will provide a foundation for your growth.
SDI™ Company retains over 30 years of experience in Marketing data management, database development and hosting, and comprehensive data driven support of multi-channel marketing efforts...
Our Headquarters Location:
555 Skokie Blvd. Suite 255
Northbrook, IL 60062