SDI™ Marketing Solutions are designed to address our customers’ current needs and provide a solution designed to facilitate, and stimulate, future growth. They include:

  • Data Management
  • Merge/Purge and List Hygiene Services
  • Marketing Database Solutions
  • Direct Marketing Services
  • IP Address Digital Advertising
  • Data Enhancement
  • Data Modeling and Analytics
  • Strategic and Analytic Consulting … and much more.

From customer acquisition to cultivation of customer loyalty, SDI™ has the knowledge and dedication to help you grow through intelligent use of a wide variety of marketing tools and services, from analytics to Digital advertising.




To prosper and succeed in today’s exciting multichannel environment, it’s extremely essential to partner with a vendor that has an established organic understanding of customer behavior, as well as the innovative technological talent and capability to help you cultivate, grow, and expand your company’s customer interactions. Let us help unlock the value of your data to strengthen the relationships between you and your customers – and find new ones – through our groundbreaking solutions!





By using a marketing database designed and developed by SDI™ Company to meet your business goals, you have the opportunity to gain a global view of your customers and their specific needs.

Through our sophisticated data integration, your data will be “marketing ready” and organized in a way that allows you to quickly and easily define the right audiences for more effective marketing campaigns, reporting, and analysis. This gives your company the ability to gain insight, drive sales, and improve customer retention across the board.





It is now possible to discover more about your customers and how to better serve them than ever imaginable through detailed analysis. Our unique analytics service, DataLink, can access more information about your own customers than ever before, simply by assessing their demographics, interests, and purchases to use for your marketing campaign, all in a matter of seconds.

We also offer custom models, individually designed for your company’s exclusive needs and goals, to better identify your target consumer.

Want to know the affinities of your customers? Our customer segmentation development will provide that insight and integrate it for marketing through your marketing database or through our PersonaLink solution! Eager to know the right product to promote to a given customer or segment next?

Our custom “Next Best Product Model” will serve that critical insight up for each campaign! Opening a new store or location? We can help with the trade area definitions to help drive store traffic!





PersonaLink is an exceptionally powerful fusion of software and technology designed to empower marketers to fully engage their customers through individualized communications between your company and your customers. By exceeding the usual customer segmentation model, PersonaLink achieves true 1:1 marketing across any channel.

You can quickly and efficiently take advantage of your existing customer data and make it work overtime to improve your overall profitability. Leverage your data by adding an infinite number of selection criteria in the powerful rules engine and have it ready for output in just minutes with PersonaLink. Send the right offers to every customer and significantly increase their response! True personalization is worth it! Statistics show that when presented with “relevant” offers, customers are more likely to respond!






PersonaLink Digital offers a variety of ways to reach out to your customers digitally. Through our unique and proprietary Direct-to-IP Address targeted display platform, we can now directly hone in on your very own customers through their IP addresses to ensure your products and services get as much recognition and notice as they deserve.

And, we can create niche audiences for your prospecting efforts! Interested in reaching college students or new movers? We can deliver your ads to college students directly on campus; find your old customers who have recently moved and changed addresses; and even find new customers based on the exact keywords they use on a daily basis – the very keywords that are part of your search program! We want you to exponentially increase your sales and marketing initiatives by including targeted display advertising through our PersonaLink Digital solution.

Data-driven solutions that fire up customer acquisition and retention

SDI™ provides data management and technology solutions that empower marketers to improve customer acquisition and retention across channels.


With deep-seeded industry experience and expertise we’ve had the privilege to partner with brands such as: AOL, Vonage, American Cancer Society, Fisher Investments, Spiegel, Hammacher Schlemmer, Patagonia, Wine Enthusiast and more.

Our solutions are flexible and enable us to provide best of breed service to companies that are marketing to consumers, to other businesses and to nonprofits.

We seamlessly align ourselves with your organization to engage in a variety of scenarios and relationships. We can…

  • act as an extension of your marketing department
  • provide strategic as well as tactical solutions
  • provide stand alone services
  • provide a hybrid engagement

Whether your requirements are for a full service marketing database platform with integrated campaign management and reporting… or an analytics-led consulting program, we will develop a solution that not only addresses your needs now… it also will provide a foundation for your growth.

Call Us Today at (847)-897-5709 to learn more, or email us at

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SDI™ Company retains over 30 years of experience in Marketing data management, database development and hosting, and comprehensive data driven support of multi-channel marketing efforts...

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Our Headquarters Location:
555 Skokie Blvd. Suite 255
Northbrook, IL 60062

Office: (847) 897-5709
Fax: (847) 897-5715