SDI™ DATA MANAGEMENT

By using a marketing database designed and developed by SDI™ Company to meet your business goals, you have the opportunity to gain a global view of your customers and their specific needs.

Through our sophisticated data integration, your data will be “marketing ready” and organized in a way that allows you to quickly and easily define the right audiences for more effective marketing campaigns, reporting, and analysis. This gives your company the ability to gain insight, drive sales, and improve customer retention across the board.

SDI™ ANALYTICS

It is now possible to discover more about your customers and how to better serve them than ever imaginable through detailed analysis. Our unique analytics service, DataLink, can access more information about your own customers than ever before, simply by assessing their demographics, interests, and purchases to use for your marketing campaign, all in a matter of seconds.

We also offer custom models, individually designed for your company’s exclusive needs and goals, to better identify your target consumer.

Want to know the affinities of your customers? Our customer segmentation development will provide that insight and integrate it for marketing through your marketing database or through our PersonaLink solution! Eager to know the right product to promote to a given customer or segment next?

Our custom “Next Best Product Model” will serve that critical insight up for each campaign! Opening a new store or location? We can help with the trade area definitions to help drive store traffic!

PersonaLink is an exceptionally powerful fusion of software and technology designed to empower marketers to fully engage their customers through individualized communications between your company and your customers. By exceeding the usual customer segmentation model, PersonaLink achieves true 1:1 marketing across any channel.

You can quickly and efficiently take advantage of your existing customer data and make it work overtime to improve your overall profitability. Leverage your data by adding an infinite number of selection criteria in the powerful rules engine and have it ready for output in just minutes with PersonaLink. Send the right offers to every customer and significantly increase their response! True personalization is worth it! Statistics show that when presented with “relevant” offers, customers are more likely to respond!

PersonaLink Digital offers a variety of ways to reach out to your customers digitally. Through our unique and proprietary Direct-to-IP Address targeted display platform, we can now directly hone in on your very own customers through their IP addresses to ensure your products and services get as much recognition and notice as they deserve.

And, we can create niche audiences for your prospecting efforts! Interested in reaching college students or new movers? We can deliver your ads to college students directly on campus; find your old customers who have recently moved and changed addresses; and even find new customers based on the exact keywords they use on a daily basis – the very keywords that are part of your search program! We want you to exponentially increase your sales and marketing initiatives by including targeted display advertising through our PersonaLink Digital solution.